We started actively promoting our unique authorised representative services and were wondering: “How much AI can help to create content”? We set a time limit of 45 min to investigate five AI art generators to transfer our story into an image. This are our findings.

BTW: You can comment on LinkedIn on your favourite image – here is the link

Liechtenstein the only country EU and CH animated

Method

AI art generators turn inputs into images. Inputs usually are short text phrases, starting pictures, and parameters. There are several AI art generators available online. For 45 min we input our text phrases into five different AI art generators and reviewed the image results. Where the results were promising we followed that path and adapted some parameters.

Our story: Blue Broccoli based, in Liechtenstein, is the only company offering EU and Swiss authorised representative (EC-REP & CH-REP) services with one address (read more about that unique service here).

 

Results

AI art generator: Nightcafe

Liechtenstein door to Europe and Switzerland
Input: „Liechtenstein door to Europe and Switzerland“
Blue Broccoli is the gateway to Europe and Switzerland
Input: „Liechtenstein door to Europe and Switzerland“

The resulting images from the AI art generator Nightcafe were a mix of reality and mechanical looks in a cyberpunk flair.

In the first picture you can see mountains which could stand for Switzerland, Liechtenstein, or some parts of Europe. In the centre of the picture there seems to be a highway connecting different parts of the country.

The second picture is a weird mix of an EU flag, broccoli and to our surprise: dog’s head.

Interesting but not what we were looking for. Probably too scary to market anything but a computer game.

 

AI art generator: Starryai

Liechtenstein door to Europe and Switzerland 314 heigh
AI input: „Liechtenstein door to Europe and Switzerland“
A drawing to illustrate that Liechtenstein is the only country that has legal medical device agreements with the EU and Switzerland to that allows to act as EC REP and CH REP
AI input: „A drawing to illustrate that Liechtenstein is the only country that has legal medical device agreements with the EU and Switzerland to that allows to act as EC-REP and CH-REP“

A simple text phrase did not result in what we expected. There is a gate and metal decoration, but nothing related t our story.

In our short test Starryai performed better if longer text phrases were used as input.

The resulting image looks like a painting of a flag with elements of the Swiss cross, EU flag and the words LIH which could stand for Liechtenstein. Not so bad. This image caries most of the elements of our story

BTW: Starryai does also show iterations used to create the image. It’s interesting to see how the image develops (see below).

A drawing to illustrate that Liechtenstein is the only country that has legal medical device agreements with the EU and Switzerland to that allows to act as EC REP and CH REP

AI art generator: Hugging Face

Liechtenstein door to Europe and Switzerland - huggingface copy
AI input: „Liechtenstein door to Europe and Switzerland“
AI input: „Blue Broccoli door to Europe and Switzerland“
A drawing to illustrate that Liechtenstein is the only country
AI input: „A drawing to illustrate that Liechtenstein is the only country that has legal medical device agreements with the EU and Switzerland to that allows to act as EC-REP and CH-REP“

The results from Hugging Face were straightforward. The elements of the input were directly transferred to the image without many artistic touches. We can see a European castle with a door and a Swiss flag in the first set of images, or a merging of flags in the last image. Bringing our company name Blue Broccoli into the input text didn’t help much (see the second set of images: simply a door with broccoli in front of it).

The biggest surprise was that in one of the images we could recognise our office building – even without our company name in the input text. Probably because our office is in a historic building close to Vaduz Castle (but not as close as shown in that image).

 

AI art generator: Replicate

replicate-prediction-Liechtenstein door to Europe and Switzerland
AI input: „Liechtenstein door to Europe and Switzerland“
Liechtenstein the only country EU and CH 1
Liechtenstein the only country EU and CH 1
AI input: „A drawing to illustrate that Liechtenstein is the only country that has legal medical device agreements with the EU and Switzerland to that allows to act as EC-REP and CH-REP“

We did like the results from the AI art generator Replicate which were quite artistic and told a story.

In the first picture we can see historic budlings on two sides, a gate to connect them and different merged flags on one of the buildings.

The following two pictures show an alpine region with different flags connected by roads. The last picture does not clearly indicate the flags anymore, but it shows elements such as a hip implant or a syringe to represent medical devices (which is the industry we are in).

Also, Replicate allows to see different iterations used to create the image:

Liechtenstein the only country EU and CH animated

AI Generator: Wombo

Liechtenstein door to Europe and Switzerland _LR
AI input: „Liechtenstein door to Europe and Switzerland „

Though Wombo resulted in a beautiful artwork – looks like the landscape of Liechtenstein with the Vaduz Castle – it did not tell the story. There were no free export options (the other platforms allow free exports of low-resolution images; optionally higher resolutions can be purchased). The Wombo app seems to target mobile users.

Conclusion

In short time – averagely 13 min (!) per platform – quite interesting images could be obtained. AI art generators can be a great tool if there are no stock pictures (e.g. free: https://pixabay.com, paid: https://www.gettyimages.at) that can transfer your marketing message. Our preferred generator in this short test was Replicate followed by Starryai. However, the aim of the test was not to compare different generators, but rather to investigate, without spending too much time, the capabilities of AI art generators in general for market content generation.

With more time on hand optimizations or totally different image art could be created on each platform. Check out the platforms and see what exciting images users have created (https://nightcafe.studio, https://www.starryai.com, https://huggingface.co, https://replicate.com, https://www.wombo.art).

We will return to AI art generators for our future marketing activities and hope they can help us to tell the story of our unique services.

 

 

Update – User Votes

We launched a poll on our Linkedin and Facebook page. For the following three images were put up for voting. The poll is closed and we have a winner: 

The majority of the voters on our Linkedin and Facebook poll choose AI image #2 as their preferred one. Thanks for your participation! The image was created by the Replicate text-to-image AI.

AI Marketing Self Test - 3 finalists

 

Tests were carried out on July 4. 2022; Author: David Eiler; Background: The author used AI art generators for the first time and carried out this self-test due to personal interest. The author has participated in a machine learning course and holds an MBA degree however is not an expert in marketing and machine learning development. As Co-founder of Blue Broccoli GmbH and with more than 14 years of experience in the medical devices industry the author has the vision and expertise to help clients to realise their ideas in a modern and efficient manner; from planning, through execution, to market access.